Polygraph is a brand studio within The Pudding that specializes in editorial that wields data, primary research, and visualization.
We provide in-house visual journalism services to purpose-aligned organizations.
Our projects follow four recipes.
Storytelling With Proprietary Data
Using a brand’s data sources, our team pitches story ideas that can be brought to life visually.
We work with a brand’s internal research teams to visualize existing insights and PDF reports into compelling, web-based visualizations.
We co-brand an article on The Pudding on a topic relevant to the brand and their audience. This may integrate a brand’s proprietary data or tools.
We create custom content using public data on topics relevant to the brand’s audience, published in their marketing channels or in collaboration with a media outlet.